Brand book Back to the game
Brand book · First Edition · November 2026

The look, the words and the rules of Seraphs & Serpents

Everything that carries the name follows this page: the box, the leaflet, the playmats, the cards, the website and anything we make next. When something here and a file disagree, this page and the brand files it is built from win.

  • MakerThe Caffeine Experience
  • Game129 cards · 2 decks
  • SourceThe 66 books, ESV
01 · The name

Seraphs & Serpents

One Hebrew word, saraph, names both sides of the table.

Seraphs
The burning ones above the throne, each with six wings. One touches the prophet's lips with a burning coal. Isa 6:2, 6:6
Serpents
The fiery serpents in the wilderness, and Leviathan, the twisting serpent of the sea. Num 21:6, 8 · Isa 27:1
Write it
Seraphs & Serpents, always with the ampersand and both capitals. In running text it is never shortened; “S&S” is for internal files only.
The decks
The Covenant (gold, the people of God and the Tabernacle) and the Deep (bronze and dark water, the giants, beasts and foes). Lower-case “the” in a sentence: “Play the Deep next game.”
Lines we use
Descriptor: The Old Testament card game. Subtitle: Giants · Angels · the Deep. Tagline: Fire from above. Serpents from the deep. Second line: The Covenant against the Deep.
02 · Title lettering

A title that is drawn, not typed

The name is a piece of lettering, like the title on an old book cover. Use the artwork; never set the name in a font to stand in for it.

One line: the website header, the box spine, banners and anywhere wide.

Stacked: phones, the box front, posters and square spaces.

Letters

Cinzel Decorative Black, kerned by the font, then outlined. The first S of each word is a quarter larger and sits on the line.

Casing

A dark keyline inside a gold rim. It holds the title on any painting without a box behind it.

Metal

Beaten gold with a hard horizon across the middle. SERAPHS stays fire-gold; SERPENTS sinks from gold into verdigris: heaven above, the Deep below.

Use it like this

  • On Night, on the Deep, or on a painting darkened behind the title.
  • Keep clear space around it the height of the letter E in SERAPHS, measured from the coal at the top.
  • Smallest sizes: one line 240 px wide on screen or 50 mm in print; stacked 160 px or 35 mm. Smaller than that, use the emblem alone.

Never

  • Retype the name in Cinzel or any other font in its place.
  • Swap the cast ampersand for a typed one or for a creature, or move it apart from the words.
  • Recolour, stretch, outline again, add drop shadows or bevels of your own.
  • Put it on a light or busy ground without its casing.

Typed in a font

Recoloured

Stretched or squashed

03 · The ampersand

The burning coal over the &

The ampersand joins the two halves of the name, so it carries both worlds: it is cast in the same metal as the letters, gold at the top for the seraphs, verdigris at the foot for the Deep.

  • The burning coal. Above it hangs the coal from the altar that the seraph carried to Isaiah: fire from above. Isa 6:6–7
  • One with the letters. Same keyline, same gold rim, same beaten metal, so the title reads as one piece.
  • No creature. Neither the title nor the emblem carries a serpent drawing. The Deep's creatures belong on the Deep's cards, painted in their stories.

Earlier drafts drew the “&” as a sea serpent. It was retired on 11 November 2026; do not bring a snake back into the title.

04 · The emblem

Six wings around a burning coal

Six gold wings in three tiers: two cover the face, two cover the feet, two fly. At the centre burns the coal from the altar. No face or body is drawn, and nothing sits beneath: the emblem is the seraph's side only. Isa 6:2, 6:6

  • Use it alone where the title is too small: app icon, favicon, card corners, stamps, embroidery.
  • Never add a serpent or any creature beneath the wings. An earlier draft had one; it was retired on 11 November 2026.
  • Keep the upper pair of wings bowed outward. Bowed inward, the centre reads as a staff with wings: the caduceus, which is someone else's sign.
One colour, gold
One colour on linen
With the title
05 · Colour

Gold above, verdigris below, violet between

The palette is the game's world: the seraph's fire, the patina of the Deep, the violet of glory, all on a midnight ground. Contrast is measured against Night.

  • Night#07070F1.0:1 on Night · ground / decoration

    The ground of every page, box and back: midnight with a violet bias.

  • Vault#10101E1.1:1 on Night · ground / decoration

    Raised panels and cards on the page.

  • Linen#F2ECDF17.0:1 on Night · text

    Reading text on dark grounds.

  • Ash#AAA4BC8.4:1 on Night · text

    Secondary text, captions and notes.

  • Seraph gold#D4B26A9.9:1 on Night · text

    The fire from above: rims, rules, the emblem, key numbers.

  • Coal light#F2DDA415.0:1 on Night · text

    Highlights in metal; links on dark.

  • Old bronze#8C6A2C4.0:1 on Night · large text

    Shadows in metal; quiet dividers.

  • Glory violet#8E6CF05.3:1 on Night · text

    Glows and large accents only (not small text).

  • Lilac#CDBBFF11.6:1 on Night · text

    Eyebrows, labels and small accents in violet.

  • Verdigris#5FB3A48.1:1 on Night · text

    The serpent and the Deep: the patina on old bronze.

  • The Deep#06171A1.1:1 on Night · ground / decoration

    Grounds for the Deep: dark water.

The Tabernacle colours

Blue, purple, scarlet and fine linen, the colours of the curtains, run through the Covenant: the stripe under the title, the card families and the box. Ex 26:1

  • Blue#1F4A7A
  • Purple#55285F
  • Scarlet#8C2620
  • Fine linen#E9DFC9

Card families

Each family has its own colour in the type band and inner frame of the card. These are the printed values.

  • Patriarchs & priestsThe Covenant · 16 cards · #E9DFC9
  • ProphetsThe Covenant · 7 cards · #1F4A7A
  • Heavenly hostThe Covenant · 4 cards · #2C6A9C
  • Kings, queens & courtiersThe Covenant · 6 cards · #55285F
  • Judges & warriorsThe Covenant · 7 cards · #8C2620
  • Holy ThingsThe Covenant · 7 cards · #C9A84C
  • MiraclesThe Covenant · 14 cards · #F3E6B6
  • Acts of faithThe Covenant · 2 cards · #76AEBB
  • GiantsThe Deep · 9 cards · #7A4A1E
  • Amorite KingsThe Deep · 5 cards · #4D4A2A
  • BeastsThe Deep · 5 cards · #163A3D
  • FoesThe Deep · 11 cards · #5C1E25
  • StrongholdsThe Deep · 5 cards · #574C42
  • SchemesThe Deep · 6 cards · #2B2B2B
06 · Type

Carved titles, a scribe's hand for reading

DisplayCinzel Decorative 700 / 900 · section titles, card names on the site
Every threat meets its match
Heads & labelsCinzel 600–800 · small heads, eyebrows, the age names
The Covenant · The Deep · Morning, Offering, Work
ReadingAlegreya 400 / 500 italic · body text and scripture
One player keeps the Covenant: the people of the Old Testament and the holy things of the Tabernacle. “There I will meet with you.” Ex 25:22
ControlsAlegreya Sans 700 · buttons, chips, numbers
Learn to playCost 3Strength 4 · Heart 4
On the cardsNunito 800 · rules text on printed cards, chosen so players over 50 read their own cards
Go out: turn characters sideways to attack.
Old scriptsPaleo-Hebrew for the Covenant's inscriptions; square Aramaic for the Deep's writing
𐤕𐤁𐤍𐤄 𐤟 𐤇𐤅𐤌𐤅𐤕 𐤟 𐤉𐤓𐤅𐤔𐤋𐤌
מנא מנא תקל ופרסין

Section titles are short; never set a paragraph in Cinzel Decorative. Reading text stays at 17 px or larger on screens and 7 pt or larger in print (rules text 7.2 pt, powers 8 pt). The divine name is never written in the old scripts.

07 · Ornament

Gilt, stone and painted light

Gilded corners

Every panel takes a double gilt corner at top left and bottom right. Never a full border.

The Tabernacle stripe

Four bands under the title and on the box spine. Always in this order.

The Covenant card backThe Deep card back

Painted backs

The Ark under the cherubim's wings; Leviathan round a dark tower. No maker's logo on a card back.

Paintings are rich, lit from within, with deep shadow: oil-painting light, not cartoons or photos. People are dressed for their time and place. God is never shown, and Christ is never a card.

08 · Motion

Fire falls, the deep rises

Movement comes from the stories, plays slowly, and always has an off switch.

The title forges itself

On first load the rims appear, the metal rises letter by letter, then the burning coal comes down and settles over the &. Once only; after that the coal only glows.

Fire from heaven

Bolts of fire fall in the opening painting and burst into embers. 1 Kgs 18:38

The fountains of the deep

Water bursts up from below wherever the Deep is the ground. Gen 7:11

Light on gilt

Now and then a band of gold-to-violet light crosses the title and the cards, like light on a gilt edge.

  • Every page has a Motion on/off switch, and starts with motion off for anyone whose device asks for less motion.
  • Nothing flashes. Loops take six seconds or longer. Everything is complete and readable with motion off.
09 · Voice & content

Plain words, every story sourced

We write for a ten-year-old and their grandparent at the same table. Short sentences, real names, and the Bible reference on everything.

Always

  • Only the 66 books of the Bible, in the first edition and everything around it.
  • Quote the ESV, print the reference, and carry Crossway's notice.
  • Call the Deep player a storyteller, not a villain.
  • Say every copy of the box is the same: no random packs.
  • Speak of the people TCE trains as people given a second chance.

Never

  • God as a card. Christ as a card: his works appear as Miracle cards.
  • Anything from outside the 66 books, unless a later edition is chosen on purpose.
  • Names for the Day Star beyond Isaiah's own words. Isa 14:12
  • Gang symbols, occult signs or real-world hate symbols, even on the Deep.
  • Cash prizes. Rankings, when they come, win trophies.
SayNotWhy
a daya turnThe game's turn is called a day: Morning, Offering, Work, Go out, Evening.
the Deepthe enemy, the bad guysThe Deep is the other side of the story, not evil players.
Wallslife, health pointsYou defend the walls of Jerusalem or Babylon. Ps 51:18
café nighttournamentWe meet at TCE cafés first; leagues come later.
First Edition in preparationcoming soon, buy nowNothing is for sale until the café tests pass.
10 · Maker & notices

Made by The Caffeine Experience

Where the TCE logo goes

On the box, the leaflet, the playmats and the website, as the maker. Never on a card back: the backs carry only the game.

Lines to print

“1st print, December 2026 · © 2026 The Caffeine Experience Pte Ltd” on the box, the leaflet and the large-print rules. Contact: general@theofficialtce.com.

Scripture notice

Scripture quotations are from the ESV® Bible (The Holy Bible, English Standard Version®), © 2001 by Crossway, a publishing ministry of Good News Publishers. Used by permission. All rights reserved.

11 · Copy the artwork

The artwork, ready to paste

Each button copies the drawing as SVG code. Paste it into a design tool or a web page; it scales to any size.

Title, one line

Title, stacked

The ampersand

The emblem